In a recent article about writing effective Frequently Asked Questions, I commented on how FAQs should be used to establish a connection with your visitors – the web being what it is, electronic and impersonal, you need to make every effort to create an emotional response with your visitor that will result in some form of action: calling you, sending an enquiry, making a purchase, and so forth.  The most effective and powerful way to trigger an immediate emotional response on the internet is through images and photos.

Here are a few things to keep in mind if you're curious about using SEO to improve your site's search ranking.

A guide to writing effective Frequently Asked Questions (FAQs) for your website

When considering a list of frequently asked question for your website, you should approach it with two factors in mind:

1. Be informative and answer common questions
2. Reduce the visitor’s resistance toward doing business with you

Everyone understands the first point – the purpose of a Frequently Asked Questions list is to indeed answer questions that get asked often.

I often get asked by clients with traditional retail business how they can drive traffic to their new online store. When you think about it, your online store is very much like a retail store, in that you rely on people frequenting your store (foot traffic) in order to generate sales. Foot traffic can come from a number of sources:

Over recent years, study after study has shown that there are a number of factors which should be considered when creating a website. Each of these is important to the overall impact and success of your website.

So, in order to create a successful website, follow these 6 golden rules:

This article dives into the world of E-Commerce by giving us a little history on selling products online as well as tips on how to get better conversions rates, understanding analytic data and tracking your customers paths and learning from it.

Conversion rate optimisation (CRO) is the driving force, the buzzword that gets e-commerce specialists excited, and the latest online market figures make it easy to understand just why.

Web users form first impressions of web pages in as little as 50 milliseconds (1/20th of a second), according to Canadian researchers. In the blink of an eye, web surfers make nearly instantaneous judgements of a web site's "visual appeal." Through the "halo effect" first impressions can colour subsequent judgements of perceived credibility, usability, and ultimately influence our purchasing decisions. Creating a fast-loading, visually appealing site can help websites succeed.

Even today many small businesses still don't have a website.

Most small business owners don't see the need for a websites as their customers are local, and they already know them, and they don't appreciate what a website can really do for their business.

It maybe true that some businesses can, and will thrive without a website, but there are many that won't, and there are probably even many more that will thrive because of their Internet presence!

Possibly not, but it is certainly gasping for breath and flapping around like a fish out of water. Despite an increase in Yellow Pages revenue for Sensis, Yellow Pages books have seen a downward trend for quite some time.

Unless you've been living under a log for the past six months or so (nothing really wrong with living under a log aside from the obvious I might add) you will have no doubt heard of twitter and tweets.