Cellsafe produces a phone cover for the iPhone 4 that reduces and directs the radiation emitted by a mobile phone away from the user, and after more than a year of R&D the product was launched in Australia recently. To coincide with the launch the product was featured on Channel 7's Today Tonight, resulting in instant product awareness and demand across the country. The FastDesign HiPer (High Performance High Availability) platform comfortably handled the 25,000 page views and hundreds of orders that occurred immediately following the segment going to air, and provides Cellsafe with a solution that will grow with the company as they bring new products to market.